干货 | 外贸常用邮件模板：参展+拜访（上）

  参加展会与上门拜访是外贸人员与客户见面沟通的两个主要方式，参展或者拜访前后的沟通对我们和客户的会面效果有至关重要的影响。

  参展前如何邀请客户参观我们的展位?展会结束后如何有效跟进客户?拜访前如何向客户提出拜访请求与预约?拜访归来后如何持续与客户沟通?

  以下是几个外贸常用邮件模板-参展与拜访：你可以根据自己的行业、公司、产品情况以及自身的经验判断进行调整和完善，做出一套适用于自己的邮件模板，从而让你在以后每一次与客户进行邮件沟通的时候都能够高效省时，最大程度上提升你的客户开发跟进工作的整体效率和效果。

  1、邀请去年参加过此展会的潜在客户来摊位

  Dear John Smith,I just wanted to let you know that we will be exhibiting at [Trade Show Name] again this year. You can find us at [Booth Number]. If you are attending this year’s show again, we’d be happy for you to drop by. I’d love to show you some of our new product and hear about what your company has been up to in the past year.Hoping to see you there!Best regards,Lily Lee

  2、邀请其它潜在客户参加展会

  Dear John Smith,We’re excited to announce that [ABC Company] will be attending [Trade Show name] this year in [Month of trade show]!We can’t wait to network with others in the industry, learn more about the new product and design, and take home knowledge we can apply to our current production processes.If you’ll also be in attendance, we’d love to catch up! Stop by [Booth number] and say hi.Best regards,Lily Lee

  3、邀请老客户参加此次展会

  Dear John Smith,This year at [Trade show name] our booth [Booth number] will be featuring [New product name]. It’s unlike anything we’ve ever done before for a show, and can’t wait for you to see it.Our booth will also feature:1.[Insert anything you’re giving away for free]2.[Insert any entertainment that will be at the booth]Friendly members of our team are ready to answer any questions you might have.To check out our new product in person, be sure to register for [Trade show name]! Click here to register now [Insert link].If you want to check out our past booths to gear up for this year’s show, take a glimpse back in time on our website [insert link].Hope to see you there!Best regards,Lily Lee

  4、邀请老客户参加此次展会

  Dear John Smith,Good morning.Our company will attend the [Trade show name] in [Location]. All of our new products will be shown in this exhibition. We hereby sincerely invite you to visit our booth, here below is our booth information.Exhibition hall: No.7.1Booth No.: C136Date: 10th-12th, OctIt would be a great honor to meet you at the exhibition.Best regards,Lily Lee

  5、展会前向客户介绍参展团队成员

  Dear John Smith,I just wanted to drop by to let you know [ABC Company] will be exhibiting at [Trade Show Name] this year in [Month of Trade Show].It is only [Days until the trade show] days away from [Trade Show name] and our team are busy planning for the show. Here’s who you can expect to see at our booth:[Team Member Name #1] [Position] [Email] [Phone][Team Member Name #2] [Position] [Email] [Phone][Team Member Name #3] [Position] [Email] [Phone][Team Member Name #4] [Position] [Email] [Phone][Team Member Name #5] [Position] [Email] [Phone]If you want to meet a certain member of our team, shoot them an email and organise a time to catch up.Hoping to see you there!Best regards,Lily Lee

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